Google Business Profile: A Step-by-Step Guide for New Businesses
If you’ve recently started a new business, or even if you’ve already been running yours for a while, “how do I get my business to show up on Google?” is probably one of the top questions you are asking.
Of course, there are several ways to answer this question. Have you found a memorable domain name, published your site, or made these few crucial tweaks to your SEO? Well, in this article we are going to focus on one particular tool: Google Business Profile. We’ll cover what this is and how it will help you, and then end with a quick and easy guide to setting it up for your business.
What is a Google Business Profile?
A Google Business Profile is like your business's VIP pass to the online scene. It's a free platform from Google where you can take control of how your business looks on Google Search and Maps. Think of it as your online business HQ – where you share key details, engage with customers, and make sure your brand shines.
Why Bother with Google My Business?
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Get noticed in local searches.
Become the go-to choice for local customers.
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Provide accurate and up to date information about your business, such as address and opening hours.
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Connect directly with your audience.
Answer customer questions and highlight reviews in one place.
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Get the inside scoop on customerbehaviour and make informed decisions for your business
How to Set Up a Google Business Profile
1. Claim Your Listing
The first step is to go to the Google Business Profiles homepage
Sign in with your Google account.
Check if your business is already listed.
If not, hit "Add your business to Google" and follow the setup wizard.
2. Complete Your Profile
Bring your business to life online:
Fill in accurate business info: name, address, phone and website.
Pick the perfect category for your business.
Spice things up with eye-catching photos.
3. Verify Your Business
Prove you're the real deal:
Google will ask for verification via mail, phone, or email.
Follow the steps to ensure your listing is legit.
4. Optimize Like a Pro
Stand out from the crowd:
Craft a killer business description with relevant keywords.
Set your business hours and any special holiday hours.
Encourage happy customers to leave glowing reviews.
5. Keep it Fresh: Regular Updates
Stay on the radar:
Keep info up-to-date – address changes, new phone number, you name it.
Use Google Posts to share the latest and greatest from your business.
Conclusion
Google My Business isn't just a checkbox in your digital to-do list; it's the secret sauce for getting your business noticed. Claim it, own it, and watch your new business thrive in the bustling online world. Here's to putting your business on the map – literally and figuratively!
